Are We Marketing Language Services (and Ourselves) All Wrong? Are We Marketing Language Services (and Ourselves) All Wrong?
We all need to be good at marketing, even if we don't work in marketing. And it's not just about brands or products. In the language industry, as everywhere else, we need to know how to market our function (why we exist), our team (who they are and what they do), and ourselves (why we remain relevant).
The (Real) Cost of AI Localization The (Real) Cost of AI Localization
There is one thing we don't talk about nearly enough these days: AI. Or, ehm, the cost of multilingual AI when using AI for language-related tasks.
So Long, AI hype. Don’t Let the Door Hit You on the Way Out So Long, AI hype. Don’t Let the Door Hit You on the Way Out
It’s such a popular question, isn’t it: what were you doing when? When we landed on the moon (yes, we did). Or when 9/11 happened. But what were you doing when ChatGPT was released back on November 30, 2022?
Six Talking Points for Localization Professionals around Multilingual AI Six Talking Points for Localization Professionals around Multilingual AI
What the heck are we doing with AI? or Can you share your AI slide deck with me? Who hasn't been on the receiving end of questions like this over the past few months? Everyone has been asked to have an "AI strategy." For anyone working in the language industry, the time to adopt multilingual AI is now.