AI Search Has a Language Problem. Localization Has the Answer.
AI search and localization are starting to overlap. AEO (Answer Engine Optimization) is described ...
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The Future Head of Localization is an IC (Again)
Last week I read Elena Verna’s newsletter on high-impact IC work. I kept nodding. Elena’s thesis is ...
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My Biggest Takeaways from GALA Academy’s “AI for Marketing”
AI amplifies what’s already there. And for most teams, that’s the problem. Last week I co-hosted ...
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Four Emerging Role Archetypes for What We Used to Call Localization
What’s going on with jobs in the language industry? Some roles are fading. Some are mutating in ...
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Observations from Loc Tech Live 2026
Last week, I spent two afternoons glued to my screen attending Loc Tech Live 2026, a virtual ...
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So Long, AI hype. Don’t Let the Door Hit You on the Way Out
It’s such a popular question, isn’t it: what were you doing when? When we landed on the moon (yes, ...
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Six Talking Points for Localization Professionals around Multilingual AI
What the heck are we doing with AI? or Can you share your AI slide deck with me? Who hasn't been on ...
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Seven Ways to Make Localization Essential for Marketing
Let's face it, marketing and localization occasionally have an uneasy relationship. And that’s even ...
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