Useful things about multilingual Al, before
they become obvious.

Frameworks, field notes and the occasional rant. For global marketers, localization leaders and AI practitioners.

Libor Safar Round
Libor Safar
Writing about AI, marketing and localization since... pssst.
LinkedIn   ⋅   Substack   ⋅   Email

NEW HERE?

Start with these three.

My Biggest Takeaways from GALA Academy’s “AI for Marketing” Session

My Biggest Takeaways from GALA Academy’s “AI for Marketing”

AI amplifies what’s already there. And for most teams, that’s the problem. Last week I co-hosted ...

Read More
Four Emerging Archetypes for What We Used to Call Localization

Four Emerging Role Archetypes for What We Used to Call Localization

What’s going on with jobs in the language industry? Some roles are fading. Some are mutating in ...

Read More
Observations from Loc Tech Live 2025

Observations from Loc Tech Live 2026

Last week, I spent two afternoons glued to my screen attending Loc Tech Live 2026, a virtual ...

Read More

Latest articles

So Long, AI hype. Don’t Let the Door Hit You on the Way Out

It’s such a popular question, isn’t it: what were you doing when? When we landed on the moon (yes, ...

Read More
Six Talking Points for Localization Professionals around Multilingual AI

Six Talking Points for Localization Professionals around Multilingual AI

What the heck are we doing with AI? or Can you share your AI slide deck with me? Who hasn't been on ...

Read More

Seven Ways to Make Localization Essential for Marketing

Let's face it, marketing and localization occasionally have an uneasy relationship. And that’s even ...

Read More

Recently seen on LinkedIn

 

 

JOIN THE NEWSLETTER

Get the next issue in your inbox.