Seven Ways to Make Localization Essential for Marketing Seven Ways to Make Localization Essential for Marketing
Let's face it, marketing and localization occasionally have an uneasy relationship. And that’s even if organizations have their marketing localization support well set up – whether through a dedicated in-house team or an external partner. This is often because these two teams have divergent goals, different mindsets, or just speak a different language (pun intended).
How Product-Led Localization Helps 10X Product Adoption Internationally How Product-Led Localization Helps 10X Product Adoption Internationally
Localization can build a competitive moat, in good times as well as bad What do tech companies such as Pinterest, Slack, Figma, Canva, Notion, Loom, Miro or Spotify have in common? Turns out, quite a bit… but one key aspect is that their massive growth over the past several years – including internationally – has been fueled by their adoption of the product-led growth (PLG) strategy.
The Global Marketing Flywheel: How to Think About International Growth The Global Marketing Flywheel: How to Think About International Growth
A lot of marketing thinking has recently shifted from talking about marketing funnels to marketing flywheels. This offers opportunities for how and when companies enter international markets with global content or products. In fact, some organizations may already use this concept — a global marketing flywheel — to drive their localization decisions without even being aware of it.
How Well Does the Modern Marketing Toolbox Support Localization? How Well Does the Modern Marketing Toolbox Support Localization?
The rise of marketing automation platforms (MAPs) like HubSpot, Marketo, Oracle Eloqua and Salesforce (Pardot) seems unstoppable. Globally, this market has been growing by double digits, and Forrester estimated the penetration of MAPs in the B2B space to be 58% in 2018. HubSpot alone grew their customer base by 36% in 2018, adding some 15,000 new customers during the year.
Multilingual Technologies Soar in Travel and Hospitality Multilingual Technologies Soar in Travel and Hospitality
The international nature of travel and hospitality just might make it the “ultimate” localization industry. Either way, it’s one of the most fiercely competitive spaces in the world of e-commerce because a staggering number and variety of parties sell the same products for similar — or even identical — prices.
Eunicorns: How European Startups Go Global Eunicorns: How European Startups Go Global
European startups may not enjoy as much publicity buzz as their counterparts based in Silicon Valley — but they are no less exciting. The whole startup scene in Europe is on a mission to catch up with the technology hotspots in the US. Some of the unique features of European companies, such as their multicultural and multilingual backgrounds, act as advantages when it comes to scaling up globally.