So Long, AI hype. Don’t Let the Door Hit You on the Way Out So Long, AI hype. Don’t Let the Door Hit You on the Way Out
It’s such a popular question, isn’t it: what were you doing when? When we landed on the moon (yes, we did). Or when 9/11 happened. But what were you doing when ChatGPT was released back on November 30, 2022?
Six Talking Points for Localization Professionals around Multilingual AI Six Talking Points for Localization Professionals around Multilingual AI
What the heck are we doing with AI? or Can you share your AI slide deck with me? Who hasn't been on the receiving end of questions like this over the past few months? Everyone has been asked to have an "AI strategy." For anyone working in the language industry, the time to adopt multilingual AI is now.
Seven Ways to Make Localization Essential for Marketing Seven Ways to Make Localization Essential for Marketing
Let's face it, marketing and localization occasionally have an uneasy relationship. And that’s even if organizations have their marketing localization support well set up – whether through a dedicated in-house team or an external partner. This is often because these two teams have divergent goals, different mindsets, or just speak a different language (pun intended).
How Product-Led Localization Helps 10X Product Adoption Internationally How Product-Led Localization Helps 10X Product Adoption Internationally
Localization can build a competitive moat, in good times as well as bad What do tech companies such as Pinterest, Slack, Figma, Canva, Notion, Loom, Miro or Spotify have in common? Turns out, quite a bit… but one key aspect is that their massive growth over the past several years – including internationally – has been fueled by their adoption of the product-led growth (PLG) strategy.
How Can We Improve the RFP Process for Language Services? How Can We Improve the RFP Process for Language Services?
Confession time: I have a love-hate relationship with RFPs and RFIs for language services. And I may not be the only one.
The Global Marketing Flywheel: How to Think About International Growth The Global Marketing Flywheel: How to Think About International Growth
A lot of marketing thinking has recently shifted from talking about marketing funnels to marketing flywheels. This offers opportunities for how and when companies enter international markets with global content or products. In fact, some organizations may already use this concept — a global marketing flywheel — to drive their localization decisions without even being aware of it.