We all need to be good at marketing, even if we don't work in marketing. And it's not just about brands or products. In the language industry, as everywhere else, we need to know how to market our function (why we exist), our team (who they are and what they do), and ourselves (why we remain relevant).

There is one thing we don't talk about nearly enough these days: AI. Or, ehm, the cost of multilingual AI when using AI for language-related tasks.