Let's face it, marketing and localization occasionally have an uneasy relationship. And that’s even if organizations have their marketing localization support well set up – whether through a dedicated in-house team or an external partner. This is often because these two teams have divergent goals, different mindsets, or just speak a different language (pun intended).

Localization can build a competitive moat, in good times as well as bad What do tech companies such as Pinterest, Slack, Figma, Canva, Notion, Loom, Miro or Spotify have in common? Turns out, quite a bit… but one key aspect is that their massive growth over the past several years – including internationally – has been fueled by their adoption of the product-led growth (PLG) strategy.

Confession time: I have a love-hate relationship with RFPs and RFIs for language services. And I may not be the only one.

Everyone at least slightly involved in the language industry is acutely aware of the fact that local language is critical for products to sell and for ideas to spread. But one final frontier seems to be uncharted: corporate content.

The rise of marketing automation platforms (MAPs) like HubSpot, Marketo, Oracle Eloqua and Salesforce (Pardot) seems unstoppable. Globally, this market has been growing by double digits, and Forrester estimated the penetration of MAPs in the B2B space to be 58% in 2018. HubSpot alone grew their customer base by 36% in 2018, adding some 15,000 new customers during the year.

When you think of a medical device, user experience (UX) might not come to mind as one of its key features. But UX is quickly rising in importance for medical device manufacturers, and global UX considerations are becoming an indispensable part of the typical medical device design process.