When you think of a medical device, user experience (UX) might not come to mind as one of its key features. But UX is quickly rising in importance for medical device manufacturers, and global UX considerations are becoming an indispensable part of the typical medical device design process.

The international nature of travel and hospitality just might make it the “ultimate” localization industry. Either way, it’s one of the most fiercely competitive spaces in the world of e-commerce because a staggering number and variety of parties sell the same products for similar — or even identical — prices.

Perhaps no other quote has come to explain the localization industry better than what Willy Brandt, chancellor of West Germany from 1969 to 1974, is widely quoted as saying: “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.”

Good things come to those who wait. And when it concerns a €110 billion market representing over 22,000 companies employing more than 575,000 people across the European Union (EU), the result is eagerly anticipated.

European startups may not enjoy as much publicity buzz as their counterparts based in Silicon Valley — but they are no less exciting. The whole startup scene in Europe is on a mission to catch up with the technology hotspots in the US. Some of the unique features of European companies, such as their multicultural and multilingual backgrounds, act as advantages when it comes to scaling up globally.

The life sciences industry is one of the most exciting places to be a globalization professional these days. By tearing a page from technology giants and top consumer brands, life sciences companies are discovering new ways to gather data and establish two-way conversations with patients and medical professionals about their products and the issues they address – all within the bounds of complex industry regulations.