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Localization (2)

Multilingual Technologies Soar in Travel and Hospitality-featured
9 Min Read
Global Marketing Global Marketing Localization Localization Perspectives Perspectives

Multilingual Technologies Soar in Travel and Hospitality Multilingual Technologies Soar in Travel and Hospitality

The international nature of travel and hospitality just might make it the “ultimate” localization industry. Either way, it’s one of the most fiercely competitive spaces in the world of e-commerce because a staggering number and variety of parties sell the same products for similar — or even identical — prices.

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Privacy and Language in German Localization-featured
8 Min Read
Localization Localization Perspectives Perspectives

Privacy and Language in German Localization Privacy and Language in German Localization

Perhaps no other quote has come to explain the localization industry better than what Willy Brandt, chancellor of West Germany from 1969 to 1974, is widely quoted as saying: “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.”

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Life Sciences Regulatory Updates in the EU and Their Impact-featured
9 Min Read
Localization Localization Perspectives Perspectives

Life Sciences Regulatory Updates in the EU and Their Impact Life Sciences Regulatory Updates in the EU and Their Impact

Good things come to those who wait. And when it concerns a €110 billion market representing over 22,000 companies employing more than 575,000 people across the European Union (EU), the result is eagerly anticipated.

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Multilingual Postmarketing Gets Digital-featured
11 Min Read
Localization Localization Perspectives Perspectives

Multilingual Postmarketing Gets Digital Multilingual Postmarketing Gets Digital

The life sciences industry is one of the most exciting places to be a globalization professional these days. By tearing a page from technology giants and top consumer brands, life sciences companies are discovering new ways to gather data and establish two-way conversations with patients and medical professionals about their products and the issues they address – all within the bounds of complex industry regulations.

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Business Metrics and KPIs for Localization-featured
10 Min Read
Localization Localization Perspectives Perspectives

Business Metrics and KPIs for Localization Business Metrics and KPIs for Localization

Making a business case for localization is a lot easier today than it may have been in the past. The advantages of winning new customers or satisfying existing ones with products and content provided in their native language are obvious. That so many successful enterprises use localization to generate more than 50 percent of their revenues internationally is an argument that is hard to beat.

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Localizing Content for the UK Market-featured
10 Min Read
Localization Localization Perspectives Perspectives

Localizing Content for the UK Market Localizing Content for the UK Market

When Oscar Wilde quipped in his 1887 short story The Canterville Ghost, “We have really everything in common with America nowadays, except, of course, language,” he was definitely onto something. The differences between British (UK) and American English, however small they appear to non-native speakers, stand out to natives on either side of the pond.

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