The international nature of travel and hospitality just might make it the “ultimate” localization industry. Either way, it’s one of the most fiercely competitive spaces in the world of e-commerce because a staggering number and variety of parties sell the same products for similar — or even identical — prices.

European startups may not enjoy as much publicity buzz as their counterparts based in Silicon Valley — but they are no less exciting. The whole startup scene in Europe is on a mission to catch up with the technology hotspots in the US. Some of the unique features of European companies, such as their multicultural and multilingual backgrounds, act as advantages when it comes to scaling up globally.